Crewe Market Hall, Wednesday 16 July 2025 ( 5 pm–7 pm ) – Crewe Alexandra’s brand‑new away kit for the 2025/26 season was officially unveiled in a community celebration held at Crewe Market Hall earlier this month.
Club captain and first‑team stars joined manager Lee Bell, club mascot Gresty the Lion, and representatives from Puma—who designed the kit—for a live reveal at 6 pm, drawing strong support from local fans. The vibrant event transformed the hall into a festive hub of photo ops, autograph signings, and spontaneous football chat.
Attendees got an exclusive first look at the new away kit, featuring a bold navy‑blue base highlighted by electric‑blue and neon‑yellow wave motifs across the chest—a modern, eye‑catching design that sets it apart from previous seasons.
Thanks to a pop‑up store by the Railwaymen Supporters’ Society (RSS) situated inside Crewe Market Hall, the kit was available to purchase on the night, allowing fans to take home the new strip immediately. The Alexandra Store’s Market Hall team were on hand to assist with sizing, kit details, and sales inside the hall too.
After the debut, club officials confirmed that fan reaction has been overwhelmingly positive, with praise for both the bold colour palette and contemporary styling that complements the team’s spirit and ambition heading into the new campaign.
🟢 Why It Matters
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Community-centric venue: Hosting the launch at Crewe Market Hall reinforced the club’s deep ties with the town—bringing the team into the heart of Crewe for a fan-first experience.
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Design highlights: The striking navy, electric blue, and neon finish merges club heritage with modern flair—a visual statement for the 2025/26 campaign.
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Instant access: The event combined the excitement of a first reveal with the convenience of on-site purchasing—engaging fans and local supporters alike.
What Happens Next?
Supporters who missed the launch can still purchase the away kit:
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At The Alex Store at Crewe Market Hall
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Via the official online store (shipping and click-and-collect options available)
Look out for early-bird promotions and season ticket holder offers in the coming days.
This successful launch reinforces Crewe Alexandra’s commitment to bringing fans and football closer together—and puts an exciting new kit right into the hands (and wardrobes) of Railwaymen everywhere. Want to see photos or find out when the home or third kit reveal is happening? Just say the word!
